Growth Hacker

• Company Firework
• No. of Openings 10
• Salary Not Disclosed
• Work Type hybrid

Job Description :

Firework is the world's leading immersive "shoppertainment" platform with shoppable video, live streaming commerce, and monetization capabilities powering over 600 direct-to-consumer brands, retailers and media publishers worldwide. Firework enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences, all by adding just one line of HTML code to customers' own websites. Our team more than doubled in size in the last 18 months to about 300 people strong in several countries including the US, Japan, India, Poland, Brazil, and Canada with backgrounds in technology, media, and entertainment. At heart, we're an inspirational and diverse team of creators, entrepreneurs, storytellers, and data geeks driven by the future of video transforming eCommerce. The company has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2.

Summary

Firework is a global start-up in high-growth mode with a vision to digitally transform commerce. We are looking for a Growth Hacker in our marketing team to drive awareness, sales, and expansion of Boutir's product and services. This is a cross-functional role that collaborates with sales, product management, and technology teams to develop and implement features and campaigns that will boost digital channel usage, traffic, and revenue.

What you'll be doing

• Identifying, developing & optimizing growth channels to drive revenue.
• Manage, analyze and optimize digital advertising programs, including retargeting, display and search marketing.
• Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand.
• Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.).
• Planning and executing initiatives to reach the target audience through different channels.
• Identify trends and insights and optimize campaign performance.
• Measure and report performance of all digital marketing campaigns, and to reach ROI and KPIs.
   

We'll be excited if you

• Have a degree in Marketing, Business Administration or a related field.
• Have prior experience in a similar role.
• Are familiar with Google SEM, Google Analytics, Social Media and Programmatic channels
• Have prior FB & Google Ad placement experience
• Possess excellent analytical skills and can leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas.
• You are open-minded, goal-oriented, curious, and a strong problem solver.
• Have obtained relevant digital marketing certificates (Facebook blueprint/Google) is a plus