Digital Analyst, Performance Analytics

• Company Cathay Pacific Airways
• No. of Openings 10+
• Salary Not Disclosed
• Work Type on-site

Job Description :

Reports To: Assistant Manager Digital, Performance Analytics

This position is responsible to:
 

• Execute developed measurement framework for Cathay’s digital channels and recommend usage based on business needs
• Produce performance report on Adobe Analytics (online behavior, performance, targeting success, click-through) by customer, segment, market, product, channel and ensure customer data is enriched and available for cross channel usage
• Analyse and recommend refinement in Marketing Cloud experiment framework with the support of data analytics
   

Key Responsibilities
 

• Conduct digital analysis leveraging on both quantitative and qualitative data to generate insights for customer experience delivery and campaign execution
• Evaluate performance, identify trends and anomalies, and recommend usage based on business needs for Cathay’s digital platforms (e.g. Website, Mobile App, Booking Engine)
• Design reports and dashboards on monitoring campaign and customer experience performance
• Support Journey Orchestration team on evaluating campaign performance, such as email response and engagement rates on Marketing Cloud
• Work closely with IT team on suggesting metrics and online tracking requirements to ensure business needs are fulfilled
• Responsible for evangelising digital analytical tool usage among business units and sales offices, by designing user guides, delivering training curriculum and user support on tools such as Adobe Analytics
   

Requirements
 

• University degree in an analytical discipline, such as Business, Finance, Statistics, Economics, or Marketing
• Minimum 2 years of experience in digital, preferably in analytics area
• Hands-on experience with Adobe Analytics or Google Analytics with strong knowledge of data layers, tagging, variables and custom metric set up
• Experiences with data visualization tools such as Data Studio or QlikSense will be a plus
• Knowledge of digital technology and workflows that underpin digital analytics, such as, first- vs third-party cookies, omni-channel experience design and data integration preferred
• Strong quantitative skills with proven ability to demonstrate data interpretation capabilities
• Candidate with more experience may be considered as Senior Analyst.