Analyst (Customer Analytics)

• Company Marina Bay Sands
• No. of Openings 10+
• Salary Not Disclosed
• Work Type on-site

Job Description :

ob Responsibilities

The team is tasked with developing creative approaches to data sourcing, deriving new variables and factoring in qualitative insights to deliver high-impact business solutions.

Key Areas Of Focus, Include

• Leverage customer data and analytics to acquire, develop, and retain high-value customers more profitably and effectively
• Work with the casino sales team to optimize structure, communication, and coverage
• Develop a robust behavioral and needs-based segmentation to create more relevant, actionable, and personalized campaigns, offers, and engagements
• Collaborate with the marketing technology team to enhance CRM and real-time rules capabilities

Analytics

• Apply advanced analytics, modelling and machine learning on patron behavior, CLV prediction and profitability analysis.
• Enhance our 360° view of our most valuable guests and create actionable segmentations of patrons across the entire Integrated Resort.
• Work closely with Sales and Marketing departments to:
  • Monitor the business and highlight trends and opportunities.
  • Translate modelling results and segmentations into business strategy via data/dashboards with impactful visualization.
  • Design data-driven personalized offers and A/B testing.
  • Evaluate the effectiveness of our marketing strategies.
• Work closely with Business Intelligence, data warehouse, IT and smart IR teams to implement analytical solutions.

Job Requirements

• Degree in Business Analytics, Applied Mathematics, Statistics or other analytical fields preferred.
• Marketing graduates with flair for numbers and interest in customer and marketing analytics are welcome.
• 2 - 4 years of practical experience in business analytics, customer analytics or marketing analytics or Masters in any analytical field for Analyst.
• Experience building and implementing predictive models and machine learning will be an added advantage.
• Casino related experience is a bonus but not compulsory.
• Programming skills using analytical tools such as Base SAS, SAS EG, SQL, R or Python is required.
• Proficient in data visualization tools, such as Tableau preferred.
• Ability to process massive amounts of data and complete critical projects in a correct, accurate and timely manner.
• Strong logical thinking, data analysis and problem-solving skills.
• Excellent communication and presentation skills.
• Passionate about data, customers, and building your career with Marina Bay Sands.

You agree that it is a condition of employment that you adhere to and abide by all rules, regulations, policies and procedures including without limitation the rules of conduct of the Company.