UNICA CAMPAIGN EXECUTION

• Company IBM Banglore
• No. of Openings 4
• Salary Not Disclosed
• Work Type on-site

Job Description :

The Finance & Admin Business Analyst is essential to the ongoing profitable operations for one of the most globally recognized and respected companies in the world. By overseeing our financial activities, you will enable IBM to continue to bring to market ground-breaking innovations such as Artificial Intelligence, Cognitive Solutions, Cloud Infrastructure, and Blockchain technologies, to name a few.

Who you are:
As Campaign developer, you are responsible of Building and executing campaigns and delivers accurate audience data for assigned campaigns. Test forecasted volumes in campaign requirement sessions. Supports campaign deployment activities. Should have experience of understanding campaign requirements, translate them to workflow and knowledge of scheduling campaigns.

What you ll do:

• Apply audience criteria and execute list deployment
• Approve and review technical specifications
• Ensure audience file successfully deployed
• Campaign close-out documentation
• Monitoring automated campaigns and campaign deployment.
• Suggest optimization steps for future email deployments
• Build, execute, deliver and proof accurate audience data for assigned campaigns

How we ll help you grow:

• You will have access to all the technical and management training courses for you to become the expert you want to be
• You will learn directly from expert developers in the field; our team leads love to mentor
• You ll have the opportunity to work in many different areas to figure out what really excites you

We at IBM, always believe that it is extremely important to have the right person for the right job and you are a perfect fit to this strategy. We want people with the ability to learn; who are ready to put good ideas into action - We wish you great success in your career and encourage you to bring your best self to work with IBM.

Required Technical and Professional Expertise

• Relational Database Management Systems (RDBMS) marketing experience
• Minimum 4 years of experience in Campaign Execution
• Experience in marketing automation tools (UNICA E-message, Acoustic)
• Excellent communication skills
• UNICA backend support/admin knowledge, troubleshooting the issues/errors in the Unica Campaign

Preferred Technical and Professional Expertise

• Exposure to multiple marketing platforms for campaign management operations
• Hands-on experience in data segmentation to generate target audience
• Expertise in email deployment
• Skilled in all required email testing before deployment e.g. multivariate, A/B etc.
• Ambitious individual who can work under their own direction towards agreed targets/goals.
• Ability to handle change and be open to it good time management and an ability to work under stress
• Proven interpersonal skills while contributing to team effort by accomplishing related results as needed
• Maintain technical knowledge by attending educational workshops, reviewing publications.
• Experience to document processes and excel reporting