Search Engine Optimization (SEO)

Know your way around the Search Engine Optimization (SEO).

The search engine optimization is a great career enhancer for professionals that are involved in fields such as marketing and advertising. Search engine optimization not only helps with building the customer base but it also handles the public relations department as well. Lately is has emerged as one of the much sought-after professionals out in the market as far as marketing is concerned. However, the reach of the Search engine optimization field is not restricted and professional from all across the fields can try and earn SEO related skills to enhance their overall work portfolio. 

If you are one of those who like to learn and grow then taking the Search engine optimization training will truly enhance and refine your existing job profile so that you are able to apply for new opportunities and possibilities coming your way. 


The major objectives of Search engine optimization are as follows:

  • One of the major objectives of the Search engine optimization training is to deliver overall comprehension of the inbound and customer-centric knowledge as far as sales and leads are concerned.

  • The training focuses on delivering an insight into the strategies, technologies and tools associated with Search engine optimization (SEO).

  • The training sessions delivered are expertise-based and focus on the true development which covers all the substantial topics related to Search engine optimization such as on-page best practices, keyword research, design and architecture, site optimization, SEO tracking, SEO algorithms, SEO tools, SEO site audits and so on.


There are no hard and fast rules as far as Search engine optimization is concerned. Although there are some recommended skills that are necessary in order to take the course. These skills only help with a clear understanding of the topics that are covered in Search engine optimization.

  • Having a clear understanding of all the popular search engines.

  • Another important tool that is required to run effective Search engine optimization (SEO) is the MS suite which comprises the Word, Excel and PowerPoint. 

  • Moreover, Internet marketing concepts and online marketing are two important factors that are essential as far as Search engine optimization (SEO) is concerned. Hence these two concepts must be thoroughly understood to ultimately derive the best possible results and outcomes.


The benefits of the Search engine optimization course are as follows:

  • Search engine optimization (SEO) is a great inbound marketing strategy that entirely focuses on maximizing and targeting at the quality traffic. Search engine optimization relates to a customer-centric approach that is quite different from the outbound advertising channels that are marketer-centric and thus have limited scope.

  • With the search engine optimization, the traffic keeps flowing in and there is no need to make payment for the advertisement. Once you are done with uploading content on your page, it will automatically attract traffic on ts can update the content to get the most out of your page. This is very different when compared to the other PPC ads. 

  • The users are much motivated as far as Search engine optimization (SEO) is concerned as compared to the PPC.

  • Search engine optimization (SEO) indirectly helps with maintaining the public relations (PR) and therefore is a great tool as far as marketing is concerned.

  • The demand for SEO is rising with the speed of the wind which makes it a much popular course today in the market. It is a significant position across organizations and therefore the job pool is wide and diverse. Take the course and get started with your SEO career. 

  • Another most important benefit of SEO is that it cancels the competition in the market as it is totally skill-dependent. There are several options and scope open for moving ahead to outshine others based on your work. This not only refines your online presence but at the same time is an undeniable marketing strategy which provides anticipated outcomes and results.


  • The course is completely delivered online through self-paced course delivery and therefore is a great option for all the working professionals who are keen on building their skills along with their work. 

  • The lessons are sequenced in a manner that it covers all the course objectives along with assessments, lesson presentations and curriculum designated for search engine optimisation training. 

  • To be a part of the course,  you will be able to attend interactive classroom sessions and will be a part of a practical learning experience where pragmatic projects make 60 per cent of the overall curriculum. 

  • The curriculum is custom developed with the industry experts who have more than 20 years of industry experience. This provides a pragmatic edge to the overall course and therefore adds value to the overall learning experience.

  • The course comes with all the subject related courseware and the materials that allow individuals the chance to deliver great results in the actual workspace.

  • Rejoining sessions along with one-time demo session is offered as a part of the course to every participant and interested candidates.


Program Curriculum

courseID =93

See which topics you will have to assimilate.

  • Chapter - 1
  • Introduction to Search Engine Optimisation
  • Chapter - 2
  • On-Page Search Engine Optimisation
  • Chapter - 3
  • Keywords
  • Chapter - 4
  • Design and Architecture of the Website
  • Chapter - 5
  • SEO Important Rules
  • Chapter - 6
  • Link-Building
  • Chapter - 7
  • SEO - Local Search
  • Chapter - 8
  • Conducting website Audits
  • Chapter - 9
  • Critical Algorithm Updates
  • Chapter - 10
  • SEO Tracking
  • Chapter - 11
  • SEO Career
  • Chapter - 12
  • SEO Tools

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Get the answers to your questions here.

Q1 : What is an SEO?

Search Engine Optimization or SEO is a whole lot process that allows search engines to bring traffic to the websites and blogs by the use of the most wanted keywords. The keywords search plays a huge role in SEO. It is unpaid online advertising and marketing contrasted to paid online marketing preceded by Google Adwords. Today, it is the most sought-after medium that is used by many business companies that are keen upon expanding their business on a wide online platform. A better option other than paid search options.

Q2 : Is an SEO course easy or difficult?

Normally, it is an easy course. If the learner has already brushed up the basics of SEO and has prior knowledge about what goes into learning the course, then the program or certification s/he is willing to take is not as complex as it might seem in the starting. In the Search Engine Optimization course at Careerera, the students get to learn about core concepts regarding on-page best practices, design and architecture, keyword research, site optimization, SEO algorithms, SEO tracking, SEO tools, and SEO site audits.

Q3 : How many types of SEO’s are there?

For ranking some keywords on Google, advertisers have to apply SEO tools and various practices. There are two ways for this - - On-Page SEO - Off-Page SEO

Q4 : Which is better? SEO or PPC?

SEO stands for letting in organic traffic, on the other hand, PPC stands for paid traffic that may be numerical and not always organic. Also, SEO is a free way of marketing that uses keywords that can then take up your website higher in the Google search list. While, PPC, is a paid way, here the advertiser pays to the publisher according to the number of clicks his/her publicized Ad receives and gets.

Q5 : What do we mean by on-page SEO?

While dealing with on-page SEO practices, various SEO website elements need to be taken into consideration. These are - - Keyword Research - Title - Meta Description - URL Structure - Header Tags - Internal Link - Keyword Usage

Q6 : Why should I take up an SEO course from Careerera?

Careerera is the best course provider in the field of education. Here, the SEO course is developed by the best industry experts who have years of experience. Besides, Careerera, allows students to attend interactive classroom sessions and become a part of a practical learning experience. Here, the students are trained through 60% of practical assistance and the rest is a theoretical one.


Search Engine Optimization (SEO)

Internet Marketing

This Certificate is Proudly Presented to

John Smith

For Successful Completion of the Program In
Internet Marketing with all the Mandatory Course Requirements
and Capstone Projects with Distinction.




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