Courses

Curriculum

Module 1:

  • What do you mean by digital marketing?
  • Why Digital Marketing is mostly preferred in the industry?
  • Understanding the process of Digital Marketing.
  • Enlightening Brand visibility
  • Niche Targeted Traffic Concepts
  • Implementing Strategies for lead Generation
  • ways of Converting Traffic into Leads and sales
  • Ways Visitors Engagement

Module 2:

  • Website Planning
  • Registering Domain & Webhosting
  • Mapping Domain Name to web Server
  • Significance of Responsive
  • Creating Blueprint for website
  • Creating web pages & content (WordPress)
  • Integrating themes and Plugins
  • Engagement Options

Module 3:

  • Domain Registrations
    • Domain for SEO Standards
    • Top servers for Hosting Space
    • Mapping your Domains
    • Tools to find expired Domains
  • Introduction for SEO
    • Introduction to SERP
    • Types of search engines
    • How search engines work
    • SEO Importance
  • Google algorithm and latest Updates
    • How Google algorithm works
    • Latest updates of Panda, Penguin & Humming Bird
    • How Panda, Penguin & Humming Bird Works
    • Fixing Panda, Penguin & Humming Bird
  • On-Page Optimization
    • Keyword Planning
    • keywords and its importance for SEO
    • Niche Targeted Keyword Research
    • Tools for keyword research
    • Tools for Competitor analysis
    • Steps to Fixing the right keywords Importance of Title tag
    • Importance of Meta Keyword and description
    • Website Structure
    • Static & Dynamic web optimization
    • Understanding URL's Structures
    • Importance of Content
    • Optimizing Web Pages
    • Importance of Blogs
    • Creation & Integration of Sitemaps
    • Google Analytics and webmaster integration
    • Website analysis Checklist
  • Off-Page Optimization
    • Introduction to off-page optimization
    • Importance of Domain & Page Authority
    • Importance of Trust flow & Citation
    • How to increase Domain authority?
    • Types of backlinks
    • Importance of link building
    • Types of link building
    • Do’s and Don’ts of link building
    • Strategies & Techniques for Link building (Page rank is no more)
  • Local SEO:
    • Local Business Listing
    • Google places optimization
    • Improving Rankings
  • SEO Reports
    • SEO Tools List
    • SEO On-page & Off-Page Audit Report
    • Monitoring SEO Process

Module 4:

  • Introduction - Success with AdWords Campaigns
    • Introduction to Pay Per Click
    • Advantages of PPC
    • Entities Involved in PPC Advertising
    • BluePrint of a PPC Ad
    • Properties of a Compelling PPC Ad
    • General Formula for Calculating PPC
  • Landing Pages
    • Introduction for landing pages
    • Types of Landing pages
    • Creating Niche targeted Landing Pages
  • Quality Score Defines Your Success
    • What is the Quality Score &what is its importance?
    • How High Should Your Quality Score Ranking?
    • Google Lets the Users Rank Your Ads by CTR
    • The Yellow/Pink Top Three Position in Google Ad Words
    • How You Can get the Quality Score of Your Keywords
    • How You Can Safeguard a High-Quality Score
    • Landing Page Quality Score Guidelines
  • AdWords billing Account and Campaign Structure
    • Building the Account
    • Prepay Budget
    • Post-pay Budget
    • Billing Method
    • Monthly Invoicing
    • Keyword Grouping
  • AdWords Tools
    • Keyword Tool
    • IP Exclusion
    • Traffic Estimator
    • Insights for Search
    • Ads Diagnostics Tool
    • The Google Ad Words Universe
    • Google Search Partners
    • Google Display Network
    • Google Video Network
    • Google Apps Network
    • Google Product
    • Mobile Ad network
  • Settings in Google Search AdWords
    • Locations and Languages
    • Networks and Devices
    • Bidding and Budget
    • Delivery Method (Advanced)
    • Ad Extensions
    • Location Extension Example
    • Call Extension Example
    • Advanced Settings
    • Ad Delivery: Ad Rotation, Frequency Capping
  • Settings for Google Ad Words Search Campaign
    • Language
    • Networks
    • Bidding and Budget
    • Ad Extensions
    • Advanced Settings
  • Keywords
    • Broad Match Keywords
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Keyword Research
    • Let Google Work for You
  • Negative Keywords
    • How Do Negative Keywords Work?
    • Sculpt Campaigns with Negative Keywords
    • Building a Great Negative Keyword List
    • How Do You Add Negative Keywords?
  • Google Ad Words Campaign Tracking
    • Google Ad Words Conversion Tracking
    • Linking with Google Analytics
    • Importing Goals from Google Analytics
    • Ad Words Search Funnel
  • Bid Management and Your Daily Budget
    • How to Set the Right Bid the First Time?
    • The Ad Words Auction
    • Shaping Your Daily Budget
    • Small Trick for Campaigns
    • Ad Group Level vs. Keyword Level Bid Management
  • Landing Pages–The Google Ad Words Extension
    • Test Your Current Landing Pages
    • Imitate Successful Ads and Their Wording
    • General Landing Page Advice
    • Remember Your Quality Score
  • Optimizing Your Ad Words Campaigns
    • It's All One Big A/B Test
    • How Much Time Do You Need?
    • Ad Optimization
    • Bid Management
    • Escalating Your Keyword List
    • Negative Keywords
    • Include Current Offers and
    • Quality Score Optimization
    • Importance of Conversion Tracking
  • The Ad Words Interface
    • Networks
    • Ad Extensions
    • Dimensions
    • Which is the Metrics that you will need in Your Ad Words Interface?
    • Features in the Ad Words Interface
  • AdWords Editor
    • Introduction & Importance of AdWords editor
  • My Client Center (MCC) Account in Google Ad Words
    • How Do You Get an MCC Account?

Module 5:

  • Overview of Social Media Marketing
    • Introduction
    • Promotion Types
    • Importance of landing Page
    • Tools that you should use in Social Media Marketing
  • Facebook Marketing (B2B & B2C Promotions)
    • Introduction to Facebook advertising in 2016
    • Evaluating your Competitive Facebook ads
    • Working on the power editor tool
    • Creating Facebook ads
    • Creating Facebook Ads Reports
    • Create Instagram Ads using Facebook Ads
    • Studying and improving Instagram Ads
  • LinkedIn Marketing (B2B Promotions)
    • Introduction to LinkedIn Ads
    • Competitive analysis on LinkedIn Ads
    • Crafting LinkedIn Ads
    • Makingof Analysis Reports
  • Twitter Marketing
    • Twitter Ads Campaign for Business
    • Analysis Report

Module 6:

  • Overview of Display Ads
  • Importance of Display Ads
  • Types of Display Ads
  • Display VS Contextual Ads
  • Working with Display Ad Networks
  • Tracking & Measuring ROI
  • Generating Reports
  • Multiple ad formats, targeting criteria and remarketing
  • Learn to adverse video on YouTube using AdWords
  • Adverse on the display network using the mobile platform

Module 7:

  • Why Use Email Marketing at All
    • The objective behind using a Professional Email Marketing Service?
    • Blue print of Email Marketing
    • Reasons to choose Email Marketing
    • Importance of Advertising Industry
    • Difference between Email Marketing and Advertising?
  • Types of Email Marketing
    • Opt-in email
    • Double-Opt in
    • Broadcast email
    • Auto Responder email
  • Setting up Email Campaigns
    • Creating Landing pages
    • Design and construction
    • Completion, testing and sending
    • Creating bulk emailing campaign
    • Advanced Tracking Segments
  • Tips for Email Campaign
    • Spam Violates
    • Guidelines for CAN-SPAM Compliance
    • Tips to send emails directly to inbox instead of the spam folder
    • Top email marketing software’s list
    • Implementing A/B testing to increase ROI

Module 8:

  • Overview of ORM
  • ORM Importance
  • Understanding of ORM Concepts
  • How can you deal with criticism online
  • Top 10 ORM Commandments
  • Creating a positive brand image online
  • Monitoring Tools for ORM
  • Top Examples of ORM

Module 9:

  • Overview of Google analytics
  • What is the mechanism of Google analytics?
  • Summary of Google analytics structure
  • Significance of analytics insights
  • The prominence of cookie tracking
  • Google Analytics Cookie Usage on Websites
  • Google analytics account set up
  • Addition of analytics code in a website
  • Status of goals and conversions
  • How can you setup goals conversions?
  • Bounce Rate & Exit Rate Importance
  • How are funnels vital
  • Set up funnels in goals
  • Integrating AdWords and analytics account
  • Marketing Strategies via Google analytics
  • Outline of Tag Manager
  • How to set up link tagging
  • Significance of filters and segments
  • Monitoring traffic sources & behavior
  • Web Analytics Reports

Module 10:

  • Mobile app fundamentals
    • Introduction to mobile apps for business
    • Platforms Apps development
    • Types of Apps Stores
  • Launching App like Pro
    • Ways to launch App
    • Pros and Cons of App
  • Make Money from App
    • Free VS Paid installs
    • Making money from App
    • Strategies for Making money from App
  • APP Store Optimization
    • Introduction
    • Keyword Research
    • Competitive Analysis
  • Ways to promote and market your app
    • Increasing Positive app signals
    • Strategies for Reviews to rank higher
    • Improving Apps download regularly
  • Apps tools
    • App analysis tools
    • App keyword research tools

Module 11:

  • About Affiliate Marketing
  • Models of Affiliate Marketing
  • How to produce and convert leads?
  • Affiliate Marketing Strategies and secrets
  • inaugurate as an affiliate
  • How can you make money in affiliate marketing?
  • Top affiliated networks
  • How to get accepted as an affiliate by the top affiliate networks
  • Group Presentation
  • Sl. No.
  • Chapter
  • Chapter - 1
  • About Digital Marketing outline
  • Chapter - 2
  • Website Creation:
  • Chapter - 3
  • Search Engine Optimization
  • Chapter - 4
  • Search Engine Marketing
  • Chapter - 5
  • Social Media Marketing
  • Chapter - 6
  • Online Display Marketing:
  • Chapter - 7
  • Email Marketing:
  • Chapter - 8
  • Online Reputation Management
  • Chapter - 9
  • Google Analytics:
  • Chapter - 10
  • Mobile Marketing:
  • Chapter - 11
  • Affliate Marketing
  • Chapter - 12
  • project

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Masters In Digital Marketing (MDM), this Course and batch also available in other locations View

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