Online Digital Marketing Certification Course | Careerera

Digital Marketing Professional (DMP by DMVersity)

Know your way around the Digital Marketing Professional (DMP by DMVersity).

The Internet has taken the world by storm! The users are increasing every second and it has created a platform for advertisement over the internet owing to the fact that it offers colossal reach. The internet has provided a sort of virtual connection that has paved the way for greater acceptability in this world. This flux of ideas, views, and things has created a world in its own way that is indeed peculiar.

The world of marketing is in a position of continuous development and today’s world Digital marketing is the new buzzword as far as marketing is concerned. 

Digital marketing provides better connectivity with the audience and allows you to reach millions at a time. The right time and the perfect place matters a lot in case of marketing. Digital platforms provide the users with that right time and perfect place because today the internet is the only place where everyone wants to be. People around the globe want to be seen, want to explore and want to try things offered by a plethora of platforms. It is indeed our new place, environment.

Why choose Careerera?

  • The contemporary strategies and tactics involved in the teaching methodologies set the Career era above all.
  • Furthermore, the training imparted is tremendously remarkable and is truly comprehensible coupled with intensive practices to eradicate doubts and queries of individuals who want an insight into the theories related to the services offered by the Digital marketing platforms.
  • The course of study follows an organized pattern and paradigm that allows the individuals to have an unswerving learning experience. This helps them to achieve desirable results and outcomes.
  • The key priority here is the candidate and whatever suits him/her, suits us. Time management is as per your need indeed.
  • We at Careerera make use of interactive Live sessions that will be delivered by the trainer. 
  • 24/7 assistance is provided. Recordings of the training session will be shared with you and this particular practice makes us beyond comparison. 
  • The course syllabus remains up-to-date with the current pattern of the Digital marketing examination and it likewise produces effective results for you and us.


Digital marketing provides a pool of possibilities as far as marketing is concerned. There are endless options available for brands, they can make use of various modes of electronic communication like email, social media, video, etc. The list is indeed endless. This method has a greater reach and provides a 24/7 virtual access. This means you can open your market 24/7 for all types of users. The certification lets you excel in the technologies associated with the Digital marketing platforms which in turn allows you to create a vast market for your product and organization alike.

Digital marketing is an important element in creating brand awareness. Digital marketing strategies allow you to make use of all the available platforms for developing your brand and to advertise it for a greater reach. The certification helps you with the tactics involved in the advertisement process and you get a better understanding of how to create undying brand awareness for your organization.

Get insight into how you can create creative content for visualization and how you can use it for your benefit and the benefit of the organization. It gives you scope to venture into the imaginative world to come up with quirky ideas to present your product and to create awareness for your brand. You can master several skills regarding the presentation and about the launch of the products.

Learn the effective usage of digital tactics and channels to establish a connection with the customers for greater acceptability for your products and consumables owing to the fact that people do spend a lot of time online. So knowingly or unknowingly they are creating a market where one needs to be in order to sell their product.


  • Anyone looking  for Growth in their Career in Digital marketing.
  • It is the Best fit for those who want Leadership positions

The following  Professionals can take this course for career advancements :

  • Digital marketing specialists

  • Marketing managers

  • Marketing or sales professionals

  • Entrepreneurs or Business owners

  • Marketing consultants

  • Management, Engineering, Business or Communication graduates.


  • The training focuses on the individual needs of the participants hence fruitful results are achieved.
  • 120 Hours of Training
  • The instructor-led Live virtual classroom training comes with complimentary E-learning training. Apart from this, all the training sessions will be in live recording mode and you can get a copy of the recorded session.
  • E-learning kit is provided to every participant which contains a soft copy of study material along with test papers and mock papers for revision purposes.
  • The Teaching Faculty at Careerera is well experienced and Qualified. The lessons given are profound and practical for a better understanding of concepts and theories.

Program Curriculum

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See which topics you will have to assimilate.

  • What is Marketing & Marketing Management?
  • How has Marketing changed over the years?
  • How is Digital Marketing different from Marketing? (Deliverability, Measurability etc)
  • Understanding the Digital Consumer
  • Digital Marketing Channels
  • Digital Marketing Metrics
  • Marketing Refresher
  • Digital Marketing Overview
  • Basics of Website
  • Website Design and Copywriting
  • Basics of Wordpress
  • Quiz
  • Lab
  • Identify & Set Up Brands Digital Presence
  • Execute Website UI & UX
  • Web Analytics Basics
  • Quiz
  • Lab
  • Building Social Real estate
  • Using Channels - Facebook, twitter, Crowd sourcing etc
  • Using Strategies to Connect to audience
  • Measuring Performance - Social Engagement & Traffic back to site
  • Online reputation management
  • Analytics, Strategy and Operations in Digital Marketing
  • Setting Up the Web Analytics
  • Working with Google Analytics
  • Digital Marketing Strategy
  • Digital Marketing Operation
  • Introduction to Social Media Management
  • Facebook Marketing
  • LinkedIn Marketing
  • Twitter Marketing
  • Other Social Media Channels
  • Managing Social Media Channels
  • Quiz
  • Lab
  • SEO Basics & 101 Checklist
  • Identifying Keyword Themes
  • Measuring SEO Impact
  • Content Marketing
  • Inbound Marketing
  • Basics of Search Engines
  • Onsite Content Optimization
  • Onsite Technical Optimization
  • Off-Page Optimisation
  • SEO Management
  • Quiz
  • Lab
  • Trends in SEM
  • Google Search Basics
  • Google Search Optimizations
  • Google Shopping Campaigns
  • Gmail Sponsored Promotions (GSP)
  • Google Ads 101
  • Search Advertising in Google
  • Display Advertising in Google
  • Video Advertising in Google
  • Mobile Advertisement in Google
  • Shopping Advertisement in Google
  • Managing Google Ads
  • Quiz
  • Lab
  • Display advertising basics
  • Google Display Network
  • Quiz
  • Lab
  • Understanding Remarketing
  • Types & Remarketing Strategies & Communication
  • Analyzing remarketing List performance & Optimizations
  • Quiz
  • Lab
  • Create Editorial Calendar
  • Content Distribution Strategies
  • Content Marketing Analyze & Act
  • Content Marketing
  • Inbound Marketing
  • Quiz
  • Lab
  • What is an email from a marketing point of view?
  • Building an email list
  • Managing an email list
  • Email automation
  • Measuring impact and optimization
  • Quiz
  • Lab
  • Role of AdTech & MarTech
  • AdTech Platforms
  • MarTech Platforms
  • Billing Model
  • Target Audience
  • Mobile App Marketing Basics
  • Traffic Strategies for Mobile App
  • Mobile Advertising
  • Analyzing Mobile App Performance
  • Quiz
  • Lab
  • GA Walk Though - Identify relevant KPIs
  • Identify Traffic Sources
  • Track Traffic mapped to Consumer Funnel
  • Setting Up the Web Analytics
  • Working with Google Analytics
  • Digital Marketing Strategy
  • Digital Marketing Operation
  • Quiz
  • Lab
  • Digital Marketing Maturity Model
  • Evaluate Channel Goal completions
  • Create Marketing Dashboards
  • Optimize Channels
  • Building Marketing Plans
  • Quiz
  • Lab

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Get the answers to your questions here.

Q1 : What is Digital marketing and how is it useful for businesses?

Digital Marketing means creating awareness regarding a product using online means of advertisement like social media, email, videos, etc. This form of marketing helps in spreading awareness regarding a product and helps in building up a brand for an organization. Businesses use Digital Marketing platforms to increase the reach of their products and for branding purposes. This helps them to become more transparent as far as their products and consumables are concerned.

Q2 : What skills will you learn after completing the certification in Digital Marketing?

Once the certification is over, you will get to know how Digital marketing operates. You will get insight into various techniques like paid marketing, inbound marketing, web analytics, and social media marketing. The training will also brush up your skills in planning and execution so as to make you competent in a competitive environment. You will invest your time with digital marketing teams and will acquire hands-on experience of Digital marketing through marketing initiatives for your organization.

Q3 : What all modes are available for training at Careerera?

The training at Careerera is chiefly rendered through three modes, namely, Live Virtual classroom followed by classroom training and E-learning.

Q4 : Who to refer in case of doubts and queries?

In case of doubts and queries, you can always drop an email to the address mentioned below:

Q5 : Which is a better mode among E-learning and Live Virtual classroom training for Digital Marketing Certification?

Honestly speaking, most candidates prefer the Live virtual classroom training because it allows an individual to summarise the concepts easily owing to the fact that the training remains in the recording mode.


Digital Marketing Professional (DMP by DMVersity)

Internet Marketing

This Certificate is Proudly Presented to

John Smith

For Successful Completion of the Post Graduate Program In
Internet Marketing with all the Mandatory Course Requirements
and Capstone Projects with Distinction.




Director Training

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