The landscape of customers and clients has changed completely over the last few decades. Earlier, potential customers used to visit brick and mortar stores and inspect each product personally. This element of physical presence was the defining factor of customer and company relationships. So companies used to focus all their marketing efforts on improving the appearance of their brick and mortar stores and training their customer service and customer relations staff.
The staff used to interact personally with the physically present customers and evangelize the company’s products and services to them. The customers would also be able to learn a lot about a company’s products and services from the company staff on the spot. In earlier days this expert guidance was available to the customers. This was the extent of a company’s marketing efforts. They also used to invest money into advertising. They would put up billboards on highway spots with large traffic and they would put advertisements in newspaper pages.
But with the advent of the digital age the fields of marketing and advertising have transformed dramatically. Now the behaviour and habits of most customers have changed. They spend most of their time online on digital platforms such as Facebook, Youtube, Instagram, Linkedin etc. They prefer to research the products or services they are going to purchase themselves instead of going to a company representative to obtain information. This is because the amount of information available to the customers at their fingertips has exploded to enormous proportions because of search engines like Google. Also customers rarely take an interest in physical advertising, choosing instead to select online advertisements such as Facebook banners, Youtube video advertisements, and referral links on Google.
Also, now newer ways of marketing have come into being. People create Facebook pages on which they post interesting content such as images and jokes. Potential customers first interact with these pages by liking posts and commenting on them. Slowly, as they gain interest in the page’s offerings, they start exploring the advertisements on the page too. This way they are converted from surfers to customers. Digital marketers use the same strategy on Youtube and Instagram too. Another way is to hire people called influencers to market one’s products or services. They use their large followings on digital platforms to boost a product or service’s reach. Now whichever company controls the most eyeballs on the digital platforms is the real winner in the rat race for market share. This is why an increasing number of individuals want to obtain digital marketing online certificates.
Keeping in mind the popularity and pervasiveness of digital marketing it comes as no surprise that many individuals want to start their careers in that field. There are also many professionals already working in that field who want to bring their knowledge up to date with the latest industry developments. For all of them, Careerera offers its PGP in digital marketing course which brings with it a whole host of benefits. This online digital marketing training course will provide all the education, upskilling opportunities, and hands-on experience which any aspiring digital marketer can ever want. What’s more, learners who complete it are also given a digital marketing certificate.
Must Know about Which is the Best Digital Marketing Course?
The PGP in Digital marketing course is a very good one, as will be shown by the following benefits. They will serve as ample reason for why most people consider the PGP in Digital marketing to be a good course.
Some job roles in the field of digital marketing are -
As can be seen easily, the field of digital marketing is vast and is full of job roles and career options. So anyone who enters this field by taking online digital marketing training will find that there is no dearth of career paths to choose from.
By acquiring a digital marketing certificate one’s value in the job market will increase exponentially. They will gain access to job opportunities with lucrative salaries and high pay packages. Digital marketing is a rapidly expanding field and therefore the demand for professionals well-versed in the field will only keep growing. According to a survey, the demand percentages were split as follows -
There is also a very big gap in the demand and supply of digital marketers and so a professional in this field will not face any difficulties in getting hired quickly after he has completed the online digital marketing training. This is a very major reason for the PGP in Digital marketing course being considered a very good course to enroll in.
Digital marketing is a very flexible field by nature. The work happens in a cumulative way over the whole day instead of being a series of submissions which have to be made at a specific time. The digital marketer can complete his work at any hour of the day instead of just in the typical office hours. This affords them a much greater flexibility than other job roles.
They are also not bound to a specific location. They can do their work from any location provided they have a strong and fast internet connection. This means that they can work from home when they wish to and thus stay in the comfort of their home while still contributing to their companies.
Most educational providers hire their instructors only after subjecting them through a most rigorous screening process. Only those instructors who fully pass all of its stringent requirements are hired. They are chosen for their expertise in their subject matter and for their teaching skills. They also possess decades of experience from working in the digital marketing field.
Most instructors provide all the required course study materials to its learners. They distribute video lectures, audio lectures, notes, assignments, surprise quizzes, and capstone projects. The study materials are carefully designed to test the areas of the course curriculum where learners usually make mistakes. The study materials also help the learners practice and test their newly gained skills and knowledge.
The course curriculum has been carefully designed by the instructors to be comprehensive and exhaustive in its coverage. It includes all the latest trends and developments in the field of digital marketing. A learner who completes the PGP in digital marketing course will find that he is fully equipped to start working in companies in the real world.
The instructors provide feedback to the learners on their surprise quiz, assignment, and capstone project submissions. This feedback contains corrections for mistakes the learners may have made and insightful advice on how they can solve the problems in a better way. It will prove invaluable to the learners.
The instructors are available 24/7 to learners on video, call, email, and chat. They will provide all kinds of support to the learners and they will be able to get all their doubts cleared and all their queries resolved.
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