Digital Marketing

• Company GSPANN
• No. of Openings 10+
• Salary Not Disclosed
• Work Type on-site

Job Description :

Roles and Responsibilities

• Suggest best practices for implementing analytics tracking
• Advise Clients on all things Google Analytics (GA), Google Tag Manager (GTM), and Data Studio; capabilities of the tool, where to find answers to business questions, and solutions for integrations with other tools
• Digest Client implementations and data to determine conclusions or methods for solutions.
• Own Google Analytics & Google Tag Manager, monitoring tracking, auditing, and ensuring appropriate measurement practices are established and executed
• Translate GA and GTM solutions to all audiences, from Marketing and Product teams to Developers
• Identify areas of opportunity within Client data and recommend strategic solutions
• Maintain client relationships and be their liaison throughout projects and tasks
• Develop, build out and automate reports/dashboards across properties that provide insights and recommendations for growth opportunities (i.e. content consumption, topic performance, engagement, traffic)
• Maintain, test, and enhance the GTM tagging of the site, including defining and enforcing tagging protocols and standards to apply uniform and appropriate tracking of web activity.
• Support online A/B testing efforts through data reporting and statistical analysis to drive actionable insights
• Lead analyses, KPI reporting, and site performance insights including promotions.
• Partner with development teams to design, develop, manage, and publish required GTM/GA tagging
• Advise and execute ad-hoc requests for analysis to support top management
• Own Google Analytics & Google Tag Manager, monitoring tracking, auditing, and ensuring appropriate measurement practices are established and execute